Video quickly conveys what makes a destination worth booking a trip to, whether it be a lavish hotel room, a scenic highway or a particularly beautiful view of a vineyard. Videos fill rooms, highlight a hotel’s amenities and increase bookings. 89% of leisure travelers and 93% of business travelers watch online travel videos. The role video plays in the digital consumer’s path to purchase is no longer something that hotels, resorts, inns and B&B can afford to ignore.
YouTube has become the new social network and according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. The ideal video marketing plan always starts with the video published to YouTube and then the video is promoted through Pay-Per-View campaigns. The wonderful news about this marketing work-flow is that a view can cost as little as $0.02. This is a revolution in the current PPC world where an ad can cost as much as $12.00 per click.