Pay-Per-Click management is an art that is constantly changing. Everyday Google offers new options and extensions and is constantly rearranging every feature. At the heart of Pay-Per-Click is one simple fact, Attract a customer with meaningful dialogue, deliver them a web-page that is perfectly tuned for what they are looking for, and above all, make booking a room easy.
The second important aspect of PPC is to help the hotel manager understand their marketing options and assist them in making good decisions. Finally, Its not how much you spend on a campaign, its how well the campaign is designed.