Search Engine Optimization (SEO) is a process where the website and social media channels are tuned to conform to an implied best-practice standard from Google. Every page, title, link, image, video and metadata have to be constantly tuned to qualify as conforming to best-practice. This can be such a daunting task that it takes a year to bring a large site up to this standard. Now we have to add the single largest part of the picture… depth of content.

In order for the search engines to rank a page at the top of search, the page has to be connected to a stack of related content… blogs, images, video, and social media postings. Basically, a business has to become a publisher to stay on top of search engine results. Although this task is demanding the results are obvious when visitors searching for “My Hotel” find the “My Hotel” at the top of search results.