A website needs to be built on top of a great CMS (content management system). The CMS needs to be open-source and actively maintained. The CMS needs to support the full extent of SEO optimization as wells as photographs and video.
Once your website is built on an open-source CMS then your team needs to be trained on how to use the system. Always keep in mind that the web is constantly evolving and your CMS needs to evolve with the new standards.
At Connected Hospitality these requirements guide our decisions on selecting the best platform for your business. Sometimes the restrictions of WordPress are so great that you need a more passive CMS and then for other businesses the array of plug-ins that come with WordPress is so attractive that any other CMS is not acceptable. We will help you understand the options before making the final decision about which CMS is best for your company.